To correct and conceal imperfections: select a shade closest to your skin tone, lightly apply concealer directly onto the blemish with the tip of the applicator.
To hide under-eye circles: select a concealer one or two shades lighter than your natural skin tone and apply under the eyes to conceal discoloration.
To brighten complexion: select a concealer one or two shades lighter than your skin tone, apply on high points of the face such as cheekbones, bow of the lip and center of the chin.
To contour: choose a concealer two or three shades deeper than your skin tone and apply beneath cheekbones, along jawline and hairline to define and contour facial features.