WOMAN OWNED | MADE IN THE USA | CRUELTY FREE Made for sensitive eyes, Cake Mascara is the cleanest form of mascara on the market. This water-activated product doesn't harbor or grow bacteria and bends with your skin and lashes so it doesn’t flake, peel, or clump. It's truly a zero-waste, packaged in a recyclable tin that can be reused once you’re ready for a refill.