Who it's for: Appropriate for all skin types. What it is: Custom volume mascara lets you dial up your lash look from fluttery to full-on phenomenal. What it does: With a twist of the barrel, Clinique's custom lash mascara dials up the volume from flirty to full-on phenomenal. Resists smudges and smears for up to 24 hours yet removes easily with warm water. Change your lash, change your look. Great to know: Ophthalmologist tested. Appropriate for sensitive eyes and contact lens wearers, too. Lash icons will indicate level of volume. How to use: Twist center of mascara barrel to desired lash volume--arrow should line up with volume choice. To remove, use fingertips to splash warm water on lashes several times and press gently (bath temperature is ideal, 103°F). Or, wet a cotton pad with warm water, press to eye, then wipe away. Not recommended for use with Lash Building Primer.