All seasons, all occasions, all-in-one. Introducing a revolutionary control-pressed palette to change the way you apply makeup. "Forget LBDs, let me introduce you to the IEP. An instant eye palette to take you anywhere, 7 days a week." –Charlotte Tilbury Imagine a palette that was the Little Black Dress of the makeup universe...the most glamorous, gorgeous, golden suitcase containing your complete eye makeup wardrobe! So whether you want to create a natural bambi-eye look for the weekend, conjure a neutral sophisticated smokey eye for work, delight for date night, or mesmerize in molten-gold on the dance floor, the #IEP gives you instant eye looks for easy classics on demand! "When thinking about this palette, I considered the working girl. I really wanted to pour my easy smokey eye legacy into an instant yet classic eye palette. Each eye look is color-curated and control-pressed to help you to achieve timeless perfection, all of the time." –Charlotte Tilbury Perfectly pressed: a makeup artist's touch in your palette. Each look—from day to desk to date to disco—has been pressed to only release a certain amount of formula on your brush from the first stroke. The pressure-pressing is Charlotte's way of controlling the finish according to each of your lifestyle looks. This technology is based on consumer research, as Charlotte learned that people were overloading their brushes on day looks, and under-loading on disco looks.