WHAT IT IS:
Turn frizz-prone hair into silky strands on their best behavior.
SET INCLUDES:
- Smooth Shampoo 2 oz.
- Smooth Conditioner 2 oz.
- Restorative Treatment Mask 0.5 oz.
WHAT IT'S FOR:
- All hair types, especially those with frizz-prone, wavy or curly hair.
- Safe for color-treated and chemically treated hair.
WHAT IT DOES:
- Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine.
- Smooth Conditioner eliminates frizz with every shower. It soothes the cuticle, locks out humidity and locks in moisture, giving hair a brilliant luster.
- Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo and conditioner duo acts as a powerful in-shower daily smoothing treatment for hair. They repave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing.
- Restorative Treatment Mask actively rehabilitates all hair types in need of extra care for an instant infusion of shine, moisture and resiliency without weighing it down.
- The fragrance of the shampoo and conditioner is a restorative blend of herbs, fruits and citrus, incorporating soothing lavender and fresh mint essential oils. The fragrance of the mask is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
KEY INGREDIENTS:
- Phospholipids (shampoo) from soybeans help fight frizz and protect against humidity.
- Gotu kola (shampoo) is a multitasking Indian herb that promotes strength, smoothness and luster.
- Pink pomelo (conditioner) gives hair a shot of vitality.
- Cystoseira compressa extract (mask) provides intensive repair and helps provide heat protection.
- Amaranthus caudatus seed extract (mask) helps enhance color, moisture retention and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties.
- Baobab seed oil (mask) is a rich, silky oil that can act as an intense emollient for dry, damaged hair.
- Cynara scolymus leaf extract (mask) helps preserve cuticle cohesion and helps protect hair from environmental aggressors.
HOW TO USE IT:
- Shampoo & Conditioner: Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with the conditioner, then rinse thoroughly.
- Mask: After washing hair, remove excess water and apply a generous amount of mask, distributing it evenly through hair. Leave on for 2-3 minutes, then rinse well. Use weekly or as needed in place of conditioner.
- Tips: Because all Virtue shampoos are concentrated, it is recommended that you emulsify the shampoo in the palm of the hand with a splash of water and work it into a rich lather before applying to hair.
CLINICAL RESULTS:
- 97% of women said their hair looked smoother.*
- 97% of women said their hair looked healthier.*
- 80% of women felt their hair looked smoother and more hydrated.**
*Consumer perception study of 51 women who used Smooth Shampoo, Smooth Conditioner and Un-Frizz Cream for 1 week (7 uses).
**Consumer perception study of 45 women who used Smooth Shampoo and Smooth Conditioner for 2 weeks (10 uses).
This product is part of
BEAUTYSPACE
, a luxe beauty boutique filled with cult favorites and innovative must-haves.
Web ID: 4812392
