A luxurious, creamy lathering shampoo for curly hair that maintains hair’s natural hydration.
Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Hydrates, Nourishes, RepairsIdeal for: A broad range of soft waves to highly textured curl patterns. Safe for color-treated and chemically treated hair.Fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
Benefits::color safe; curl enhancing; hydrating; oil control; gloss and shine,Concerns::damage and split ends; frizz; breakage; dullness,Formulation::liquid,Ingredient Preference::gluten free; phthalates free; paraben free
Alpha Keratin 60ku: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses. Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine, compatibility, and detangling. Specialty Carob Gum (Ceratonia Siliqua): Forms a sheer film to lock in moisture. Vegetable-Derived Polymer (from Lond Bean): Facilitates curl formation and definition. Specialty Rice Protein & Extract with Sunflower Seed Oil: Provide solar protection from the drying and damaging effects of UV rays.
Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying.Massage shampoo into hair and scalp to form a rich lather.Rinse and repeat if necessary. For best results follow with Virtue Curl Conditioner.
