Chrome Hearts Matty Boy Sex Records Concept Black Hoodie: Please Note: This item tends to fit a size smaller than normal. We suggest you order a size up. Chrome Hearts is a high-end brand that sits right between luxury and streetwear. Chrome Hearts specializes in silver jewelry, leather goods and readymade clothing. The brand stems from Hollywood, CA and was founded by Richard Stark in 1988. Chrome Hearts operates by appointment only in most locations, with zero e-commerce representation. The brand’s exclusive shopping experience, as well as limited production runs have caught the attention of celebrities such as Drake, Lil Uzi Vert, Lil Yachty, Jay Z, Kylie Jenner, Offset, Quavo, Bella Hadid, Kim Kardashian, Virgil Abloh, Motley Crüe, Guns N’ Roses, and many others.