Fusing Californian rock ‘n’ roll nostalgia with streetwear, Mike Amiri has grown his namesake label into a luxury brand with a large international distribution. A fairly new label, set up in 2014, you’d be forgiven for not recognizing Mike Amiri’s eponymous label. What started as a few pairs of leather jeans in a single department store became a worldwide success since its conception: now boasting fans from the likes of Gigi Hadid to Justin Bieber. The signature distressed pieces and off-duty style haven’t just garnered popularity amongst celebrity, Amiri’s clothes have also received recognition from within the industry; in 2018 he received a CFDA nomination. Originally Mike Amiri had no aspirations of creating a clothing brand stating "Just making this for no reason at all. No sales, no editors, no stores in mind. I just want to make something really special."