The Philip Kingsley Elasticizer Deep‐Conditioning Treatment is a multi award‐winning formula that leaves hair stronger and healthier looking with less breakage. Acting as a conditioning pre‐shampoo treatment, it’s packed with effective ingredients like Castor Oil and Hydrolyzed Elastin to rehydrate your hair. Especially beneficial for extremely damaged hair, including Afro‐Caribbean, coarse and fine, this super moisturizing intensive treatment delivers elasticity, manageability, bounce and shine to all hair textures. The clever ingredient combination continues to provide UV protection even after washing ‐ helping prolong the life of color treatments and protecting from brushing and heat styling. Visible results from one application will build with continued use. We love that the Elasticizer is a paraben and fragrance‐free formulation that’s full of key ingredients. The treatment includes the protein Hydrolyzed Elastin to increase the hair’s elasticity and prevent breakage without weighing it hair down, while Castor Oil and Olive Oil lock in moisture and leave your hair looking healthy and shiny. This treatment is moisturizing and hydrating, and repairs damage from inside the hair cuticle to leave it soft, silky and luscious. Recognized as the leading authority in hair health, Philip Kingsley 'the hair doctor' has over 45 years of trichological experience. With 50 years of expertise being poured into his award-winning haircare products, you'll be left with healthy, beautiful hair. Every single Philip Kingsley product is based on Philip’s expert, Trichologically‐driven clinic formulations. The brand’s products not only address hair’s outward appearance, but also its health and integrity. Before shampooing, thoroughly wet hair and apply in sections. Work into hair with fingertips. Cover with a shower cap and leave for at least 20 minutes (preferably over 60 minutes). Rinse well and follow with the appropriate Philip Kingsley shampoo, conditioner and scalp toner, such as Daily Damage Defense Conditioning Spray, Maximizer Root Boosting Spray and Moisture Balancing Combination Conditioner. Finer hair textures should double‐shampoo to remove all product and for best results, use at least once a week.