VIRTUE® Volumizing Primer is a weightless spray to build volume and create the perfect foundation for style. Formulated with their revolutionary Alpha Keratin 60ku® protein, this lightweight primer works to create memory at the root and architect your style for all-day hold. The unique formula also protects against heat and environmental damage while mending fine hair prone to breakage and leaving it lustrous and shiny without any stickiness or build-up. Key Ingredients: Alpha Keratin 60ku®: binds directly to areas of damage, repairing and revealing hair that’s shinier, stronger and healthier Hydrolyzed Wheat Protein : helps increase volume and facilitates styling while improving sheen and the texture of hair Panthenol (Vitamin B5) : natural B vitamin that delivers moisture, softness, and shine Hydrolyzed Soy Protein A : protein that helps to improve manageability, conditions and moisturizes hair and improves overall health Aloe Extract : rich in vitamins and minerals, it conditions and nourishes hair, leaving it soft and shiny Key Benefits: Builds volume at the root Supports your style for all-day hold Mends hair prone to breakage Protects against heat and environmental damage Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free Clinical Studies*: After one application, 96% of women felt hair had instant volume, lightweight, buildable hold and was easier to style 8 hours after first application, 94% of women said their style bounced back and restyled easier After only 3 uses, 100% of women felt their hair was less limp With continued use, 98% of women said hair had flexible bounce, was healthier-looking and less dull *Consumer perception study conducted on 50 respondents after 5 uses/one week.
Product Video:
Product Overview: Alpha Keratin 60ku®:; binds directly to areas of damage, repairing and revealing hair that’s shinier, stronger and healthier;Hydrolyzed Wheat Protein;: helps increase volume and facilitates styling while improving sheen and the texture of hair;Panthenol (Vitamin B5);: natural B vitamin that delivers moisture, softness, and shine;Hydrolyzed Soy Protein A;: protein that helps to improve manageability, conditions and moisturizes hair and improves overall health;Aloe Extract;: rich in vitamins and minerals, it conditions and nourishes hair, leaving it soft and shiny;Builds volume at the root;Supports your style for all-day hold;Mends hair prone to breakage;Protects against heat and environmental damage;Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free;After one application, 96% of women felt hair had instant volume, lightweight, buildable hold and was easier to style;8 hours after first application, 94% of women said their style bounced back and restyled easier;After only 3 uses, 100% of women felt their hair was less limp;With continued use, 98% of women said hair had flexible bounce, was healthier-looking and less dull
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Brand: VIRTUE
Volume: 150ml
