Kylie Cosmetics shocked loyal fans and followers by mysteriously deleting all its social-media posts in May 2021, leaving behind only one polaroid picture of its founder with the caption: ‘something is coming’. That something is finally revealed with the debut of the brand’s new vegan and gluten-free formulas, including the innovative Lip Blush. This creamy, matte lipstick comes in four irresistible shades, offering a light, ‘blotted’ finish that you can effortlessly build up.