As any beauty aficionado will know, the skin around the eye is highly delicate and, therefore, prone to signs of ageing. It ’s because of this that Kiehl’s created the Super Multi-Corrective Treatment: a powerful gel-like cream that promises to lift, smooth and brighten, calling on niacinamide and collagen peptide to treat all four eye areas – the brow bone, eyelids, under-eye and, most importantly your crow’s feet.