Shiseido has set the tone for beauty standards across the globe since its formation in 1872 and today is no different, with make-up formulas centred upon natural yet reliable results that have cosmetics connoisseurs coming back for more. The dual-sided LipLiner InkDuo is no different; while the primer glides on seamlessly with balm-like comfort, locking in hydration and preparing the lips for smooth application, the liner enhances, shapes and defines while imparting bold colour pigments that stay put for up to eight hours – what’s not to love?