Gelato crush new color collection your new favorite indulgence is all pleasure, no guilt. Give your lips and cheeks what they have been craving — a nourishing kiss of color and a fresh, healthy glow. New gel formulas that feel as beautiful as they look. Warning: once you try one, a gelato addiction may follow. Plush up lip gelato - this addictive gel formula melts onto lips leaving a sheer, shiny finish. Lips are instantly cooled and appear plumped for a fuller look. 0.12 oz. Imported.