Virtue Refresh Purifying Shampoo is a clarifying shampoo infused with Alpha Keratin 60ku designed to be hair's weekly detox. Formulated to gently remove excess oil, product residue and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster. The fragrance is a juicy, refreshing citrus with hints of flowers and detoxifying tea, plus sweet orange and lemon essential oils for deep cleansing and added shine.
WHAT IT IS:
A gently lathering, translucent shampoo for all hair types; great for a weekly reset to refresh styles; safe for color-treated and chemically treated hair
WHAT IT DOES:
Detoxifies, resets and clarifies
INGREDIENT HIGHLIGHTS:
Charcoal powder extracts oil and impurities for removal during shampooing; hops extract provides a purifying and astringent effect on scalp; coconut fatty acid blend is a blend of gentle cleansers derived from coconut oil
HOW TO USE:
Using a quarter-size amount of shampoo, add a splash of water and work into a lather between palms
Apply to wet hair, massage into scalp and throughout the length of hair, then rinse well
Follow with conditioner
Use once weekly, or more if needed, to remove residue, product buildup and impurities
RESULTS:
98% of women immediately felt their hair looked and felt cleaner and appeared healthier*
After only 2 uses, 100% of women felt their hair looked cleaner, revived and smelled fresh*
After only 3 uses, 100% of women felt that all the impurities in their hair were washed away*
With continued use, 98% of women felt their scalp was refreshed and hair was detoxified*
*Based on a consumer perception study with 50 women who used the Refresh Purifying Shampoo once a week for 4 weeks
USE WITH:
Leave-In Conditioner
Exfoliating Scalp Treatment
