A 10-hour high-impact lip color with a whipped, mousse-like texture that delivers soft-focus moisture-matte, comfortable color with all-day hydration.
WHAT IT IS:
A long-wearing, smooth liquid lip color that gives you a blurred, high-impact matte look.
WHAT IT DOES:
Provides 10 hours of intense color and moisture. Its velvet-soft texture offers non-settling, non-flaking, comfortable color. The blend of vitamin E, powders and emollient properties leave lips looking and feeling soft and smooth all day.
HOW TO USE:
Apply directly to lips with the hourglass-shaped applicator
RESULTS:
Consumer testing on 116 women after one week:
95% said it applied smoothly
94% said it left lips feeling soft and smooth
92% said it was color-true throughout wear
91% said it left lips feeling moisturized
America's #1 Makeup Brand* America's #1 Lip Color Brand*
*Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Unit Sales, Annual 2019
