Virtue Curl Leave-In Butter is a leave-in cream rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku helps repair cracks and splits, leaving curls stronger, softer and full of shine. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.
WHAT IT IS:
A buttery, rich leave-in cream for types 2-4 curly hair; safe for color-treated and chemically treated hair
WHAT IT DOES:
Melts into hair without weighing it down; enhances, nourishes and shines; provides intense hydration, frizz reduction, hair repair and protection
INGREDIENT HIGHLIGHTS:
Shea butter, jojoba esters and olive esters help soften hair and provide lightweight moisture; Selaginella lepidophylla extract (Rose of Jericho) attracts moisture to bring curls back to life; multi-faceted complex provides UV/solar protection
HOW TO USE:
Work a generous amount of product into wet or damp hair from root to ends
Do not rinse
Reapply as needed
RESULTS:
95% of women felt hair was immediately more resilient, silkier and looked rejuvenated*
After just 8 hours, 96% of women felt their hair was less brittle*
93% of women felt their hair was more manageable and moisturized, nourished and shinier after 1 week*
After 2 weeks, 96% of women saw reparative benefits and felt hair was healthier and softer*
94% felt hair did not look frizzy after only 1 use*
94% said they feel more confident*
*Based on a consumer perception study with 64 women who used Curl Leave-In Butter for 2 weeks
USE WITH:
Curl Shampoo
Curl Conditioner
