Virtue Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz and hold the curls you have, as well as the ones you never knew existed. Loaded with Alpha Keratin 60ku, as well as heat, color and pollution protectors, Curl-Defining Gel blocks out humidity and environmental aggravators to help keep curls healthy today, tomorrow and beyond. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.
WHAT IT IS:
A velvety cream for types 2-4 curly hair; safe for color-treated and chemically treated hair
WHAT IT DOES:
Transforms into a gel-like texture in your palms; glides through hair without stiffness or stickiness; shapes, holds and hydrates
INGREDIENT HIGHLIGHTS:
Shea butter ester hydrates curls without weighing them down; Selaginella lepidophylla extract (Rose of Jericho) is an active that attracts moisture to bring curls back to life; chia and flaxseed polysaccharides enhance curl formation and hold
HOW TO USE:
Apply in sections for high definition or all over in a scrunching motion for light hold
Style as usual
RESULTS:
8 out of 10 women immediately felt their hair was healthier and shinier and their curls were more manageable*
After 8 hours, 8 out of 10 women said that their hair felt nourished, more moisturized and not weighed down*
After one week of use, 8 out of 10 women felt that their curls looked natural, well-defined and not brittle*
*Based on a consumer perception study with 66 women who used the Curl-Defining Gel for 1 week (7 uses)
USE WITH:
Curl Shampoo
Curl Conditioner
