In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work todayâa bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a âmust-haveâ book for people in advertising and marketing, it is also a âshould-haveâ for anyone who needs to involve or influence people, by webpage, on paper, or in person.About the seriesBibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!
Editor - D&AD
Publisher - Taschen America, LLC
Publication Date - 05-03-2018
Page Count - 544
Hardcover
Adult
Art, Architecture & Photography
Product Dimensions - 5.9 W x 7.9 H x 1.9 D
ISBN - 9783836568524
