Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and buildup to maintain the natural curl pattern. It protects against humidity, heat and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that's more prone to breakage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.
WHAT IT IS:
A luxurious, creamy lathering shampoo for a broad range from soft waves to highly textured curl patterns; safe for color-treated and chemically treated hair
WHAT IT DOES:
Hydrates, nourishes and repairs
INGREDIENT HIGHLIGHTS:
Jojoba oil hydrates to enhance shine, compatibility and detangling; vegetable polymer facilitates curl formation and definition; rice protein and extract with sunflower seed oil provide protection from the drying and damaging effects of UV rays
HOW TO USE:
Wet hair thoroughly, work a quarter-size amount of shampoo into palms, emulsify with water, then work into a lather before applying; massage into hair and scalp to form a rich lather, then rinse and repeat if necessary
RESULTS:
96% of women said their hair was healthier and easier to style after 1 week*
94% of women said their curls were bouncier after 1 week**
After 2 weeks, 92% of women said hair was softer, shinier and cleaner looking between washes**
8 out of 10 women saw smoother, more hydrated, well-defined and bouncy curls after just one use**
*Based on a consumer perception study with 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks
**Based on a consumer perception study with 50 women who used Curl Shampoo and Curl Conditioner
USE WITH:
Curl Conditioner
Curl-Defining Whip
