WHAT IT IS: An empty, mirrored palette designed to be custom-filled with three of your favorite Eye Shadow and Blush shades. Ideal for at home or on the go. WHO IS IT FOR: The woman who wants a convenient, easy-to-carry makeup tool, catering to her own unique approach to makeup. Ideal for at home or on the go. WHY IT IS DIFFERENT: Allows a woman to create her own makeup looks with a customized makeup palette featuring shades that are just right for her. HOW TO USE: Building your customized palette is easy: Simply choose the individual shades of Eye Shadow and Blush that you want, pop them out of their individual compacts, then insert them into the 3-pan palette.