WHAT IS IT: The boldest, most vibrant color ever. This sumptuous formula dramatically boosts moisture levels while intensely rejuvenating lips, keeping them comfortable and conditioned--even after it's removed. Now in 20 shades, with a sleek gold tube. It's luxury, redefined. WHO IS IT FOR: Anyone who wants the ultimate in color and treatment benefits in a lipstick. WHY IS IT DIFFERENT: Intensely rejuvenates lips, helping to visibly reduce the appearance of lip lines and relieve lip flaking. Plus, just one swipe delivers maximum-coverage color. HOW DO I USE IT: Apply directly onto the lips from the tube or use the Retractable Lip Brush for a more precise application.