Their iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but they've kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.
Unique binders lock down eye shadow pigments for amazingly long wear
Crease-proof, fade-proof, waterproof wear for up to 24 hours
Grabs pigment and intensifies eye shadow color
Neutralizes any lid discoloration
Needle-nose applicator for no-waste, precise dispensing
Over 4,600 5-star reviews
100%* said they would trade in their current eye shadow primer for this one
97%* said this is the best eye shadow primer they've ever used
100%* said this eye shadow primer helped shadow adhere to eyelids
100%* said this eye shadow primer made shadow easier to blend
97%* said this eye shadow primer decreased eye shadow fallout
*Consumer study results
Cruelty-Free