A new kind of color, lush and luxurious, for the ultimate lip experience. The moisturizing formula visibly plumps and softens, and defines lips with rich, long-lasting color. A single swipe of our signature high-pigment shades are infused with exclusive VolulipTM that hydrates up to 20 hours, while vitamin A, C and E enriched antioxidants help protect and soothe skin. Choose from 32 shades in cream, shimmer, or pearl finish for a lip look that's all your own.