Impact Whey Protein has been around since day one, and it's been a firm favorite ever since. A handy, easy-to-mix shake that helps your body stay charged with protein all day, made to help you feel and perform your best. Formulated to provide nutrition with a meaningful impact, and thoughtfully developed by expert nutritionists, Impact Whey Protein delivers a powerful punch. Each serving is packed with a mighty 22g* of the nourishing protein you need every day to fuel your body, sourced from high-quality ingredients. Protein: Why You Need It Protein is a fundamental macronutrient that’s hailed as one of the most important nutrients for muscle growth. The human body is made up of about 20% protein, making this essential building block present in every single cell. It plays a huge role in the growth and maintenance of muscle mass, tirelessly working behind the scenes to ensure your body remains strong and resilient. Informed Protein: Never, ever spiked. Why settle for less? We don’t spike our Impact Whey Protein, ever. In a world where some brands cut corners and spike their protein with fillers like amino acids and nitrogen to inflate the amount of protein it says on the label, we stand firm. At Myprotein, integrity matters — no shortcuts. Informed Protein is a global quality assurance program designed to verify the protein content and quality in our products, as well as the amino acid profile. Our Packaging To make sure we don’t waste perfectly good supplements, we’ve decided to gradually roll out the release of our new packaging. All our products will feature our new packaging in the near future, but, in the meantime, you may see some old designs.