WHAT IT IS:: Your first step to radiant skin, reinvented! Sulwhasoo's iconic best-selling serum has undergone a reformulation as the brand continues to maintain its footprint as a pioneer in high-performance, luxurious formulas rooted in traditional Asian wisdom. WHAT IT DOES:
Backed by 23 years of research and new datamining technology, this formula delivers the perfect combination of ingredients for optimized anti-aging and hydrating benefits. It hydrates, nourishes and visibly firms, while boosting absorption of subsequent products applied on top. KEY INGREDIENTS:: The secret is in JAUM Activator, a masterfully blended complex of five precious herbs that improves the look of skin's hydration, brightness, radiance, translucency, visible wrinkles and moisture barrier. HOW TO USE IT:
After your morning and evening cleansing ritual, apply three pumps to damp skin with your fingertips and press serum into skin with an open palm for increased absorption. CLINICAL RESULTS:: - 98% agreed skin felt moisturized and hydrated* - 98% agreed skin felt softer* - 96% agreed skin felt nourished* - 96% agreed skin appeared to have a healthy glow* - 96% agreed it helped boost effects of skincare products used in next steps* *Based on an independent consumer perception study of 539 women age 22-56, after 4 weeks.
