Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have––and the ones you never knew existed. What Makes It Different: Loaded with Alpha Keratin 60ku®, as well as heat, color, and pollution protectors, Curl-Defining Gel blocks out humidity and environmental aggravators to keep curls healthy today, tomorrow, and beyond. Virtue® Curl is the only premium curl line free of the Big Six chemicals––parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants. Fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life. Ideal For:
Types 2–4 curly hair
Safe for color-treated and chemically treated hair
How to Use: Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual. Results:
8 out of 10 women immediately felt their hair was healthier, shinier, and their curls were more manageable
After 8 hours, 8 out of 10 women said that their hair felt nourished, more moisturized, and not weighed down
After one week of use, 8/10 women felt that their curls looked natural, well-defined, and not brittle
Key Ingredients:
Shea Butter Ester: Nourishing ester that hydrates curls without weighing them down for optimal natural curl formation
Selaginella Lepidophylla Extract (“Resurrection Plant” or “Rose of Jericho”): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life
Chia and Flaxseed Polysaccharides: Naturally-derived sugars that enhance curl formation and hold
TIPS: Use a small amount for light definition. For a deeper definition, work product through in sections. The gel can be used to finger coil and scrunch into hair for touchable definition. “Curl-Defining Gel is light and customizable. The more you use, the deeper the definition, and it won’t make curls feel crunchy or weighed down!” - Kindale Godbee, Stylist, Salon Owner & Virtue® Ambassador 6.7 oz./ 200 mL
