WHAT IT IS
From the ColorKick® Collection. A naturally tinted violet shampoo with a rich and luxurious yet non-stripping, non-drying lather. This shampoo has a gentle, sulfate-free formula with lavender and violet botanical extracts to tone, neutralize brassiness, and brighten all shades of natural and color-treated hair. Plant-derived humectants hydrate and detangle hair, while the proprietary Alpha Keratin 60ku® protein strengthens and repairs with each use. 8 oz. Made in USA.
WHO IT'S FOR
All shades of natural color, color-treated, highlighted hair, silver and grey hair.
HOW TO USE IT
Apply to wet hair. Massage into a rich lather. Rinse and follow with a preferred Virtue® conditioner or Restorative Treatment Mask (sold separately). Use 2 to 3 times per week for optimal results, alternating with current Virtue shampoo.
RESEARCH RESULTS
Combined* 95% of women immediately felt their hair color looked more vibrant, 93% of women felt their hair color looked brighter and more revived after 1 week. 95% of women felt their hair looked shinier and less brassy after 2 weeks Blonde hair* Red hair*. 100% of women immediately saw that their hair color looked more vibrant, Brassy/red/orange tones were 100% immediately less noticeable. 100% of women felt their hair color looked more revived after 1 week. 100% of women said their hair looked less brassy/orange, healthier, and shinier after 2 weeks Gray hair**. 100% of women immediately saw their hair looked revived and shiny. 100% of women felt their hair looked less brassy/yellow after 1 week. After 2 weeks, 100% of women felt their hair was more vibrant and were more satisfied with their hair color than usual Brunette hair**. 85% of women immediately felt their hair was healthier and more vibrant. After 1 week, 85% of women felt the orange/brassy hue was less noticeable. After 2 weeks, 85% of women felt their hair looked less brassy/orange/red, shiner, and brighter. Consumer perception on 57 panelists using product for 2 weeks. * 17 panelists classified as Blonde, Strawberry Blonde, Red ** 20 panelists
WHAT IT ISFrom the ColorKick® Collection. A naturally tinted violet shampoo with a rich and luxurious yet non-stripping, non-drying lather. This shampoo has a gentle, sulfate-free formula with lavender and violet botanical extracts to tone, neutralize brassiness, and brighten all shades of natural and color-treated hair. Plant-derived humectants hydrate and detangle hair, while the proprietary Alpha Keratin 60ku® protein strengthens and repairs with each use. 8 oz. Made in USA.WHO IT'S FORAll shades of natural color, color-treated, highlighted hair, silver and grey hair.HOW TO USE ITApply to wet hair. Massage into a rich lather. Rinse and follow with a preferred Virtue® conditioner or Restorative Treatment Mask (sold separately). Use 2 to 3 times per week for optimal results, alternating with current Virtue shampoo.RESEARCH RESULTSCombined* 95% of women immediately felt their hair color looked more vibrant, 93% of women felt their hair color looked brighter and more revived after 1 week. 95% of women felt their hair looked shinier and less brassy after 2 weeks Blonde hair* Red hair*. 100% of women immediately saw that their hair color looked more vibrant, Brassy/red/orange tones were 100% immediately less noticeable. 100% of women felt their hair color looked more revived after 1 week. 100% of women said their hair looked less brassy/orange, healthier, and shinier after 2 weeks Gray hair**. 100% of women immediately saw their hair looked revived and shiny. 100% of women felt their hair looked less brassy/yellow after 1 week. After 2 weeks, 100% of women felt their hair was more vibrant and were more satisfied with their hair color than usual Brunette hair**. 85% of women immediately felt their hair was healthier and more vibrant. After 1 week, 85% of women felt the orange/brassy hue was less noticeable. After 2 weeks, 85% of women felt their hair looked less brassy/orange/red, shiner, and brighter. Consumer perception on 57 panelists using product for 2 weeks. * 17 panelists classified as Blonde, Strawberry Blonde, Red ** 20 panelists
