WHAT IT IS
This luxurious, lathering shampoo works to nourish dry, damaged, depleted hair back to hydrated health. 8 oz. Made in USA.
WHAT IT DOES
Formulated with first-of-its-kind Alpha Keratin 60ku®, this kit targets depositing pure, human keratin protein directly into the hair. The high-powered treatment products work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.
WHO IT'S FOR
Safe for all hair types, especially hair that’s damaged, dehydrated, or in need of extra care.
HOW TO USE IT
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with your favorite Virtue® conditioner, rinse thoroughly. TIPS: As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying it to hair.
RESEARCH RESULTS
97% of women said their hair felt softer after just one use.* 97% of women felt their hair was less damaged.* 91% of women felt their hair was more manageable.* *Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).
AWARDS
Allure Best of Beauty 2017
INGREDIENTS
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Methyl Isethionate, Keratin, Tocopherol, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Cellulose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).
WHAT IT ISThis luxurious, lathering shampoo works to nourish dry, damaged, depleted hair back to hydrated health. 8 oz. Made in USA.WHAT IT DOESFormulated with first-of-its-kind Alpha Keratin 60ku®, this kit targets depositing pure, human keratin protein directly into the hair. The high-powered treatment products work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.WHO IT'S FORSafe for all hair types, especially hair that’s damaged, dehydrated, or in need of extra care.HOW TO USE ITWork a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with your favorite Virtue® conditioner, rinse thoroughly. TIPS: As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying it to hair.RESEARCH RESULTS97% of women said their hair felt softer after just one use.* • 97% of women felt their hair was less damaged.* • 91% of women felt their hair was more manageable.* *Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).AWARDSAllure Best of Beauty 2017INGREDIENTSAqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Methyl Isethionate, Keratin, Tocopherol, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Cellulose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).
