WHAT IT IS
A light, lacy lather that rinses clean without stripping or dehydrating hair. Turn up the volume on fine, flat hair for maximum movement and bounce. 8 oz. Made in USA.
WHAT IT DOES
Infused with Virtue®’s first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.
WHO IT'S FOR
All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair. Safe for color-treated and chemically treated hair.
HOW TO USE IT
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with your favorite Virtue® conditioner, rinse thoroughly. TIP: As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.
RESEARCH RESULTS
84% of women said their hair felt thicker.*
87% of women said their hair had more body.*
86% of women said their hair looked fuller.*
*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).
AWARDS
Allure Best of Beauty 2020
INGREDIENTS
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Al
WHAT IT ISA light, lacy lather that rinses clean without stripping or dehydrating hair. Turn up the volume on fine, flat hair for maximum movement and bounce. 8 oz. Made in USA.WHAT IT DOESInfused with Virtue®’s first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.WHO IT'S FORAll hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair. Safe for color-treated and chemically treated hair.HOW TO USE ITWork a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with your favorite Virtue® conditioner, rinse thoroughly. TIP: As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, and working it into a rich lather before applying to hair.RESEARCH RESULTS84% of women said their hair felt thicker.*87% of women said their hair had more body.*86% of women said their hair looked fuller.**Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).AWARDSAllure Best of Beauty 2020INGREDIENTSAqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Al
