In 1994, M·A·C introduced VIVA GLAM, an outspoken deep red. In 1997, VIVA GLAM II was created - a pinked mauve. VIVA GLAM III, a foxy brown plum, launched in 2000. VIVA GLAM IV, a heartful rose charged with gold, was introduced in 2002. In 2004, VIVA GLAM V made its debut - a pure neutral pink with a Lustre finish. The newest VIVA GLAM VI is a warm terracotta-plum with a pearl finish. Every cent of the selling price goes toward helping women, men and children living with and affected by HIV/AIDS. Imported.
MAC does not test on animals and never asks others to test for them. Some governments conduct animal testing to prove safety before selling MAC products. MAC is working toward a cruelty-free world and is taking steps toward that goal every day.
Because MAC shares your commitment to the environment, they have the Back-to-MAC Program. By returning six MAC primary packaging containers to a MAC counter, you’ll receive a free MAC lipstick of your choice. Back-to-MAC is only available in stores.
*M·A·C VIVA GLAM Fund is a charitable fund of the Estée Lauder Companies Charitable Foundation, a U.S. charity.
WHAT IT IS In 1994, M·A·C introduced VIVA GLAM, an outspoken deep red. In 1997, VIVA GLAM II was created - a pinked mauve. VIVA GLAM III, a foxy brown plum, launched in 2000. VIVA GLAM IV, a heartful rose charged with gold, was introduced in 2002. In 2004, VIVA GLAM V made its debut - a pure neutral pink with a Lustre finish. The newest VIVA GLAM VI is a warm terracotta-plum with a pearl finish. Every cent of the selling price goes toward helping women, men and children living wit
h and affected by HIV/AIDS. Imported.ANIMAL TESTINGMAC does not test on animals and never asks others to test for them. Some governments conduct animal testing to prove safety before selling MAC products. MAC is working toward a cruelty-free world and is taking steps toward that goal every day.BACK TO MACBecause MAC shares your commitment to the environment, they have the Back-to-MAC Program. By returning six MAC primary packaging containers to a MAC counter,
you’ll receive a free MAC lipstick of your choice. Back-to-MAC is only available in stores.MAC VIVA GLAM* is donating $10,000,000 USD to over 250 local organizations around the world to support vulnerable communities affected by COVID-19.*M·A·C VIVA GLAM Fund is a charitable fund of the Estée Lauder Companies Charitable Foundation, a U.S. charity.
