In 1994, MAC introduced VIVA GLAM, an outspoken deep red. In 1997, VIVA GLAM II was created — a pinked mauve. VIVA GLAM III, a foxy brown plum, launched in 2000. VIVA GLAM IV, a heartful rose charged with gold, was introduced in 2002. In 2004, VIVA GLAM V made its debut — a pure neutral pink with a Lustre finish. The newest VIVA GLAM VI is a warm terracotta-plum with a pearl finish. Every cent of the selling price goes toward helping women, men and children living with and affected by HIV/AIDS. Imported.
MAC is working toward a cruelty-free world. MAC does not test on animals and never asks others to test on the brand’s behalf—MAC advocates for ending animal testing globally and is taking steps toward that goal every day.
MAC accepts returns of its primary packaging through the Back-to-MAC Program. By returning six [6] MAC primary packaging containers to a MAC counter, you’ll receive a free M·A·C lipstick of your choice as a thanks to you. Note, Lipsticks provided at no charge cannot be returned or exchanged. Back-to-MAC is only available in stores.
*M·A·C VIVA GLAM Fund is a charitable fund of the Estée Lauder Companies Charitable Foundation, a U.S. charity.
WHAT IT ISIn 1994, MAC introduced VIVA GLAM, an outspoken deep red. In 1997, VIVA GLAM II was created — a pinked mauve. VIVA GLAM III, a foxy brown plum, launched in 2000. VIVA GLAM IV, a heartful rose charged with gold, was introduced in 2002. In 2004, VIVA GLAM V made its debut — a pure neutral pink with a Lustre finish. The newest VIVA GLAM VI is a warm terracotta-plum with a pearl finish. Every cent of the selling price goes toward helping women, men and children living with
and affected by HIV/AIDS. Imported.ANIMAL TESTINGMAC is working toward a cruelty-free world. MAC does not test on animals and never asks others to test on the brand’s behalf—MAC advocates for ending animal testing globally and is taking steps toward that goal every day.BACK TO MACMAC accepts returns of its primary packaging through the Back-to-MAC Program. By returning six [6] MAC primary packaging containers to a MAC counter, you’ll receive
a free M·A·C lipstick of your choice as a thanks to you. Note, Lipsticks provided at no charge cannot be returned or exchanged. Back-to-MAC is only available in stores.MAC VIVA GLAM* is donating $10,000,000 USD to over 250 local organizations around the world to support vulnerable communities affected by COVID-19.*M·A·C VIVA GLAM Fund is a charitable fund of the Estée Lauder Companies Charitable Foundation, a U.S. charity.
