Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality. Inspired by confident, accomplished women, Maybelline gives you scientifically-advanced formulas, revolutionary textures and up-to-the-minute, trendsetting shades effortlessly, affordably, beautifully. No other longwear lasts longer. Meet the 24 hour lip color that stretches the limits of longwear. Micro flex formula glides on and looks gorgeous all day No crumbling, caking, fading, feathering or transferring. Two step lip color in one pack. Apply the liquid color to your clean, bare lips. Allow a full two minutes to dry, then apply ultra conditioning balm to seal in softness. Reapply balm as needed. Remove with an oil based makeup remover. Specifications Color: Keep It Red Dimension: 0.78" W x 5.22" L x 0.78" D Weight: 0.0488 lbs