Joico Vero K Pak Chrome Demi Permanent Cream Color Really Orange is a moisture rich hair color formula created for use by all hair types. Made rich in Complex 5 to help moisturize hair and maximize shine. Gentle ammonia free formula will not irritate scalp. Joico Demi Permanent Color offers you full coverage, dependable color results, and 75% gray coverage. Joico does not test on animals. Processing time is 25 minutes.