La Roche-Posay Lipikar Surgras Cleansing Bar is a safe cleansing solution for severely dry skin. It will not alter the pH of the skin and it maintains the skin's natural lipid balance to fight dryness. It is a cleansing bar that cleans better than soap, without drying the skin.Best for those with moderate to severely dry, itchy, flaky skin.Who is this for?Ideal for those with moderate to severely dry, itchy, flaky skin.