VIOLET shampoo gently cleanses, moisturises and neutralises unwanted highlights from the 1st application. Hair is soft and shiny, with radiant cold highlights for the purest white. At the heart of the formula are violet pigments that correct yellow and copper highlights to revive the radiance of cool highlights with each shampoo. Anti-oxidant Edelweiss extract protects the hair fibre. An extract of white mallow makes hair twice as shiny.Key Ingredients:VIOLET PIGMENTS CORRECTORS: Formulated with violet pigments that neutralise undesirable yellow and copper highlights to revive the radiance of cool highlightsEDELWEISS PROTECTIVES: Edelweiss extract protects the fiber from free radicals, helping to limit yellowing.3.EXTRACTION OF WHITE MALLOW BRILLANCE: An extraction of white mallow adds twice as much shine to the fibre*. *tested on strands