Yorokobi, translating to "joy" in japanese, certainly lives up to its namesake! We were thrilled to find this exquisite matcha in the summer of 2017. This yorokobi matcha is one of the smoothest, most umami-filled organic matcha green teas we've come across. While most organic matchas are very tannic and earthy, the care and attention to growing this beautiful yorokobi result in a velvety, vegetal sweetness that is a joy to drink. We love how deep and mellow this matcha is. This artisanal yorokobi is made of 1st flush spring, single-estate (exceptionally rare!) tencha leaves that are shade-grown for 20 days prior to harvest on volcanic mountain slopes, in soil known as shirasu. Yorokobi is made of two cultivars, okumidori & kanayamidori. Flavor profile: a light, sweet floral silkiness evokes thoughts of spring. Clean and full-bodied, the vegetal depth of the tea categorizes it as pure umami. This matcha is exceptionally fresh-sourced, shade-grown & stone-milled to order from this friend's family organic matcha manufactory in uji, japan. This matcha is grown solely with natural, organic fertilizers and no agricultural chemicals or pesticides are used.